Did you notice the new look?

In my many years of corporate work, I never understood why a redesigned logo was such a big deal. And by the way, why does it cost so much for a picture?

It’s been said that a picture paints a thousand words. That is the intent behind a good company logo (and I suppose the same could be said for a sports team). Don’t worry, I won’t write a thousand words here!

But we decided the amazing fiber artist that is Mrs. Knits should be at the front and center. She is available for questions and discussion about knitting and yarns and colors. Most of all she enjoys that kind of interaction with people like you.

Our primary focus is indeed yarn. We plan on offering other products like LYKKE needles, LYKKE winders, and even Soak Wash, but yarn is the primary product in our shop. Funny thing is that when we say knit shop, there is confusion as to whether sell knitted garments. That’s in our long-range plans, but not yet, we’ll keep you posted on that.

My contribution to the logo was the tail. And our designer delivered wonderfully, bringing in what I call playfulness with panache. The elegance is definitely there, but Mrs. Knits hopes you have as much fun knitting as she does.

Or as we like to say, Happy Knitting!